Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Base: $195,000 usd - $292,400 usd; bonus/equity: e...
Hybrid (50% in-office or field)
Strategic third party events and tradeshows
Lead generation and brand awareness
Event strategy and planning
Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of their event programs. This role, which emphasizes brand awareness and lead generation, requires extensive experience in managing large-scale events and a strong collaborative spirit

Job Summary

  • Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences.
  • Daily responsibilities include working closely with internal stakeholders, setting the goals for each program, determining the promotional strategy, developing unique and effective content, managing budgets, and coordinating all logistics.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of their event programs. This role, which emphasizes brand awareness and lead generation, requires extensive experience in managing large-scale events and a strong collaborative spirit.

Salary

Base: $195,000 USD - $292,400 USD; Bonus/Equity: Eligible for Workday Bonus Plan or commission/bonus, annual refresh stock grants; Benefits: Comprehensive benefits

Skills & Requirements

Must-have

  • Strategic third party events and tradeshows
  • Lead generation and brand awareness
  • Event strategy and planning
  • Budget management
  • Marketing automation and CRM tools
  • Event analytics and reporting

Nice-to-have

  • Team management
  • Leading with influence
  • Courageous collaborators
  • Sun-drenched optimism
  • Adaptable to change
  • Work in a matrixed environment

Key Requirements

  • Minimum 12+ years experience
  • Build high level event strategy frameworks
  • Work with minimal supervision
  • Familiarity with Salesforce and Marketo
  • Proven track record leveraging event analytics

Work Rights

Not specified

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