Shopper Marketer

East African Breweries Limited (EABL)

Nairobi, Kenya
5 years fmcg commercial experience
In-store program execution management
Channel strategy development
This role acts as the bridge between brand marketing conceptualization and customer marketing execution to drive physical availability and category growth

Job Summary

  • This role acts as the bridge between brand marketing conceptualization and customer marketing execution to drive physical availability and category growth.
  • The Shopper Marketer is responsible for developing channel strategies and managing below-the-line agencies to deliver world-class shopper experiences across retail and on-trade environments.
  • Candidates must have a minimum of 5 years of experience within an FMCG organization with a strong track record in field sales and customer marketing planning.

Matching Summary

This role acts as the bridge between brand marketing conceptualization and customer marketing execution to drive physical availability and category growth.

Skills & Requirements

Must-have

  • 5 years FMCG commercial experience
  • In-store program execution management
  • Channel strategy development
  • Below-the-line agency leadership
  • Budget management and forecasting

Nice-to-have

  • Postgraduate qualifications
  • Strong stakeholder relationship skills
  • Mentoring capabilities
  • Data-driven decision making
  • Flexible working attitude

Key Requirements

  • University degree or equivalent
  • Minimum 5 years FMCG experience
  • Experience in commercial or customer marketing

Work Rights

Not specified

Tailored Resume

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