The purpose of this role is to provide an integrated program strategy for clients' multi-channel programs, focusing on intelligent data use, automation, and personalized communications
Job Summary
The purpose of this role is to provide an integrated program strategy for clients' multi-channel programs, focusing on intelligent data use, automation, and personalized communications.
Responsibilities include designing and implementing CRM strategies, managing and optimizing multi-channel campaigns, segmenting databases, analyzing performance metrics, and administering CRM platforms.
The role requires applying current marketing trends to client projects, understanding marketing differences across verticals, building client relationships, and collaborating with internal teams and external agencies.
Matching Summary
The purpose of this role is to provide an integrated program strategy for clients' multi-channel programs, focusing on intelligent data use, automation, and personalized communications.
Skills & Requirements
Must-have
CRM strategy design and implementation
Multi-channel campaign management
Database segmentation and audience analysis
CRM and marketing automation platforms
Data analysis and performance metrics
Customer data privacy compliance
Nice-to-have
Understanding of different client verticals
Building long-term client relationships
Collaborating with internal teams and agencies
Identifying key data points and metrics
Key Requirements
3 years of experience in CRM, relational marketing, or marketing automation
Professional in Marketing, Advertising, Communication, Data, or related fields
Basic SQL, data analysis, or dashboard knowledge
Experience with loyalty strategies and customer experience