Senior Manager, Customer Proposition - Hang Seng Bank (hk) At Public Relations / Marketing / Media

Hang Seng Bank

Hong Kong
On-site
Customer proposition design
Retail banking business
Digital on-boarding journey
Hang Seng Bank is seeking a Senior Manager for Customer Proposition to enhance its retail banking services in Hong Kong. The ideal candidate will have a strong background in customer segmentation, proposition development, and retail banking operations, with a focus on digital strategies

Job Summary

  • Design and strengthen value propositions for Mass Retail segment, Preferred Banking and other strategic retail segments, build corresponding capabilities to support the proposition pillars through customer insights.
  • Lead proposition-led campaigns and communications to uplift acquisition, brand exposure and customers’ engagement.
  • We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Matching Summary

Match Score: 85

Hang Seng Bank is seeking a Senior Manager for Customer Proposition to enhance its retail banking services in Hong Kong. The ideal candidate will have a strong background in customer segmentation, proposition development, and retail banking operations, with a focus on digital strategies.

Skills & Requirements

Must-have

  • customer proposition design
  • retail banking business
  • digital on-boarding journey
  • customer portfolio profitability
  • cross border sales and marketing

Nice-to-have

  • customer-centric mindset
  • proactive and creative
  • positive team player
  • high sensitivity to market dynamics

Key Requirements

  • University degree in Business Administration, Marketing
  • Proven experience in people manager
  • Solid expertise in retail banking products
  • Proficiency in both English and Chinese

Work Rights

Not specified

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