The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising
Job Summary
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Implements strategies to consistently grow revenue and exceed revenue goals.
Establishes credible relationships with local business community and makes sales calls on existing and prospective clients.
Matching Summary
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Skills & Requirements
Must-have
Generate advertising revenue
Cold-calling new prospects
Sales presentations to clients
Develop advertising schedules
Work with station personnel
Nice-to-have
Establish credible relationships
Convince potential clients
Promote products or services
Key Requirements
Bachelor's degree in Marketing, Advertising or Mass Communications, or equivalent