Marketing Manager, Social Media And Strategy

Wiley

Beijing, China
Not specified; competitive compensation based on f...
Not specified
5+ years social media marketing experience
Wechat and xiaohongshu platform management
Fluent english and mandarin communication
Wiley is seeking an experienced Marketing Manager for Social Media and Strategy based in Beijing, China, to develop and execute social media strategies for their publishing portfolios. The ideal candidate will have a strong background in social media marketing, particularly within the academic publishing sector, and be fluent in both English and Mandarin

Job Summary

  • This role requires leading social media strategy and execution for key publishing portfolios specifically within the Chinese market.
  • The successful candidate will establish new social partnerships, expand discipline-based communities, and create stronger connections with authors and researchers.
  • Wiley offers a culture that obsesses over impact, provides meeting-free Friday afternoons for deep work, and supports continual learning and internal mobility.

Matching Summary

Match Score: 85

Wiley is seeking an experienced Marketing Manager for Social Media and Strategy based in Beijing, China, to develop and execute social media strategies for their publishing portfolios. The ideal candidate will have a strong background in social media marketing, particularly within the academic publishing sector, and be fluent in both English and Mandarin.

Salary

Not specified; Competitive compensation based on factors; Comprehensive benefits package included

Skills & Requirements

Must-have

  • 5+ years social media marketing experience
  • WeChat and Xiaohongshu platform management
  • Fluent English and Mandarin communication
  • Budget management and ROI optimization
  • Cross-functional stakeholder alignment

Nice-to-have

  • Overseas study background preferred
  • STEM Master's degree qualification
  • Experience with academic publishing industry
  • Influencer marketing partnership development
  • Data-driven market research skills

Key Requirements

  • Master's degree (STEM preferred)
  • 5+ years of relevant experience
  • Fluent in English and Mandarin
  • Proficiency in Microsoft Office suite

Work Rights

Not specified

Tailored Resume

Cover Letter