Principal, Workday Marketplace Marketing Lead

Workday

Fully remote with flexible work arrangements.
8+ years b2b saas marketing experience
Partner ecosystem or technology marketplace expertise
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its growing Marketplace platform. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing, and will be responsible for increasing customer awareness and adoption of partner-built solutions

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
  • The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of solutions.
  • Workday offers a flexible work approach requiring at least half of the time in-office or in the field each quarter.

Matching Summary

Match Score: 85

Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its growing Marketplace platform. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing, and will be responsible for increasing customer awareness and adoption of partner-built solutions.

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem or technology marketplace expertise
  • Pipeline and revenue impact delivery

Nice-to-have

  • Co-marketing program development with cloud ecosystems
  • Integrated campaign execution across digital and events
  • Strong storytelling and cross-functional collaboration skills

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within partner ecosystems

Work Rights

Not specified

Tailored Resume

Cover Letter