5+ years marketing experience in gaming or regulated industry
Deep knowledge of canadian market sports and culture
Proven track record executing integrated multi-channel campaigns
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DraftKings is seeking an Integrated Marketing Manager to lead marketing strategies for the Canadian market, focusing on Sportsbook and Casino initiatives. The ideal candidate will possess a strong understanding of the Canadian market and have at least five years of experience in marketing within regulated industries.
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Job Summary
This role serves as the primary marketing lead for Canada, aligning priorities across teams for Sportsbook and Casino.
The successful candidate will develop culturally relevant, insight-driven campaigns that connect with local audiences.
DraftKings is a publicly traded technology company where AI is integral to shaping the future of work and customer experiences.
Matching Summary
Match Score: 75
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DraftKings is seeking an Integrated Marketing Manager to lead marketing strategies for the Canadian market, focusing on Sportsbook and Casino initiatives. The ideal candidate will possess a strong understanding of the Canadian market and have at least five years of experience in marketing within regulated industries.
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Skills & Requirements
Must-have
5+ years marketing experience in gaming or regulated industry
Deep knowledge of Canadian market sports and culture
Proven track record executing integrated multi-channel campaigns
Nice-to-have
Experience with AI-driven marketing tools
Strong storytelling and cross-functional collaboration skills
Ability to operate independently in fast-paced environments
Key Requirements
At least 5 years of marketing experience
Experience in gaming, sportsbook, casino, or highly regulated organizations