BP is seeking a Customer & Channel Marketing Lead in Santiago, Chile, responsible for developing and executing marketing programs across various channels to enhance customer engagement and market share. The ideal candidate will have significant experience in customer-centric marketing initiatives, particularly within multinational organizations, and will be adept in digital marketing tools.
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Job Summary
Develop, implement, and supervise marketing programs and offers for all channels, including DIFM and DIY, to grow market share.
Oversee the development of digital assets, channel content, and customer toolkits, gathering customer needs and analyzing market insights to inform local strategy.
Collaborate with the Hub, agency partners, and NOEs to execute marketing programs, enable channel partners, and ensure a seamless customer experience.
Matching Summary
Match Score: 85
BP is seeking a Customer & Channel Marketing Lead in Santiago, Chile, responsible for developing and executing marketing programs across various channels to enhance customer engagement and market share. The ideal candidate will have significant experience in customer-centric marketing initiatives, particularly within multinational organizations, and will be adept in digital marketing tools.
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Skills & Requirements
Must-have
Develop and implement marketing programs
Digital marketing and CRM systems
Analyze local market intelligence
Digital-first promotions and campaigns
B2B brand communication strategy
Nice-to-have
Stay ahead of trends
Foster relationships with partners
Diverse and ambitious environment
Key Requirements
Years of experience in customer and channel marketing
Experience in large scale customer-centric initiatives
Good analytical skills
Knowledge of digital marketing tools and CRM systems