Senior Marketing Strategist - Stop Loss Insurance

Highmark Health

Multiple Locations, USA
Base: $72,700.00 - $116,600.00; bonus/equity: not ...
Hybrid
Integrated marketing campaigns
B2b audience marketing
Brand awareness and preference
This role develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long-term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions

Job Summary

  • This role develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long-term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions.
  • The Senior Marketing Strategist designs and executes integrated marketing campaigns targeted to brokers, consultants, and other B2B partners, supporting HM Insurance Group’s Stop Loss products.
  • Success in this role requires a marketer who can build credibility quickly, strong collaboration skills, ability to influence, balance competing priorities, and thrive in a fast-paced, matrixed environment, demonstrating sound judgment, adaptability, and a focus on delivering measurable brand and business impact.

Matching Summary

This role develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long-term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions.

Salary

Base: $72,700.00 - $116,600.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Integrated marketing campaigns
  • B2B audience marketing
  • Brand awareness and preference
  • Digital and social tactics
  • Sales enablement support
  • Marketing project briefs

Nice-to-have

  • Strong collaboration skills
  • Ability to influence
  • Thrive in a fast-paced environment
  • Sound judgment and adaptability
  • Build credibility quickly

Key Requirements

  • 5 years experience coordinating marketing projects
  • Marketing plan development experience
  • Project management tools experience
  • Budget management experience
  • Bachelor's Degree in Marketing or Business

Work Rights

Not specified

Tailored Resume

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