Senior Manager, Digital & Affinity Partner

Blue Cross

Sem google ads bing experience
Paid social and programmatic campaigns
Conversion rate optimization cro
The role focuses on achieving business targets for personal and commercial lines through digital and affinity partner channels

Job Summary

  • The role focuses on achieving business targets for personal and commercial lines through digital and affinity partner channels.
  • Candidates must leverage generative AI for content, creatives, and campaign testing to drive sales pipeline performance.
  • The position requires maintaining strong relationships with existing partners while exploring new business opportunities for long-term development.

Matching Summary

The role focuses on achieving business targets for personal and commercial lines through digital and affinity partner channels.

Skills & Requirements

Must-have

  • SEM Google Ads Bing experience
  • Paid social and programmatic campaigns
  • Conversion rate optimization CRO
  • Generative AI for content creation
  • Google Analytics dashboard proficiency

Nice-to-have

  • Health life or general insurance background
  • Strong analytical mindset
  • Attribution modelling experience
  • Loyalty club management skills

Key Requirements

  • University degree in Marketing or Business Administration
  • Minimum 5 years related working experience
  • IIQE Paper 1 & 2 certification required
  • Fit and proper criteria for Insurance Authority licensing

Work Rights

Must meet Insurance Authority fit and proper criteria

Tailored Resume

Cover Letter