The Senior Brand Manager is responsible for the end-to-end planning and execution of marketing initiatives for an assigned brand or portfolio in Indonesia
Job Summary
The Senior Brand Manager is responsible for the end-to-end planning and execution of marketing initiatives for an assigned brand or portfolio in Indonesia.
Drives business results by connecting consumer/shopper insights with campaign excellence and continuous learning in close collaboration with the cross functional team and the bottler.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
Matching Summary
The Senior Brand Manager is responsible for the end-to-end planning and execution of marketing initiatives for an assigned brand or portfolio in Indonesia.
Skills & Requirements
Must-have
End-to-end marketing planning and execution
Translate global strategy to local market needs
Integrated marketing (IMX) and digital activities
Agency and external partner management
Analyze local consumer/shopper data
Nice-to-have
Action-oriented and quick thinking
Growth mindset and continuous learning
Curious, empowered, inclusive, and agile
Key Requirements
5 - 8+ years of brand or shopper marketing experience
Experience translating global strategy to local market needs
Proven track record of leading end-to-end campaigns
Experience in agency management and resource allocation