Web Lead

General Motors

Oshawa, Canada
Base: $97,800 to $146,600; bonus/equity: not speci...
Hybrid (3 days onsite required)
Website content management and execution
Personalization strategy and implementation
Ui/ux opportunity identification
General Motors is seeking a Web Lead to optimize their digital customer journey, focusing on website content management, personalization strategies, and UI/UX improvements. The ideal candidate will have extensive experience in digital marketing, product management, and a strong understanding of user experience design

Job Summary

  • This role is pivotal in optimizing our digital customer journey and ensuring our online presence effectively converts visitors into customers.
  • The ideal candidate will possess a strong blend of technical understanding, marketing acumen, and a customer-centric mindset.
  • The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family.

Matching Summary

Match Score: 85

General Motors is seeking a Web Lead to optimize their digital customer journey, focusing on website content management, personalization strategies, and UI/UX improvements. The ideal candidate will have extensive experience in digital marketing, product management, and a strong understanding of user experience design.

Salary

Base: $97,800 to $146,600; Bonus/Equity: Not specified; Benefits: Paid time off, healthcare, dental, vision, life insurance, pension plan, GM Vehicle Purchase Plan

Skills & Requirements

Must-have

  • Website content management and execution
  • Personalization strategy and implementation
  • UI/UX opportunity identification
  • Shopping journey optimization
  • Adobe Test & Target utilization
  • Adobe Analytics & Customer Journey Analytics

Nice-to-have

  • Customer-centric mindset
  • Passion for metrics-driven performance
  • Automotive experience is a plus

Key Requirements

  • 7+ years digital marketing experience
  • Bachelor's degree required
  • Strong UX design background
  • Digital product management experience
  • Familiarity with Adobe ecosystem
  • Experience with AEM, AEP, CJA
  • Proven ability to lead agency partners

Work Rights

Not specified

Tailored Resume

Cover Letter