Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Primary location base pyy range: $170,600 usd - $2...
Flexible work (50% in-office/field)
Global go-to-market campaign
Enterprise ai platform
Multichannel campaign strategy
Workday is seeking a Campaign Director focused on the CIO persona to lead its global go-to-market strategy for enterprise IT buyers. The ideal candidate will possess extensive experience in B2B marketing, particularly in enterprise technology and AI, and will be responsible for creating compelling narratives that drive market leadership and demand

Job Summary

  • The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
  • This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
  • The Campaigns Center of Excellence (CCOE) leads Workday’s global campaign strategy—driving a consistent, integrated approach across regions, channels, and buyer personas.

Matching Summary

Match Score: 85

Workday is seeking a Campaign Director focused on the CIO persona to lead its global go-to-market strategy for enterprise IT buyers. The ideal candidate will possess extensive experience in B2B marketing, particularly in enterprise technology and AI, and will be responsible for creating compelling narratives that drive market leadership and demand.

Salary

Primary Location Base Pay Range: $170,600 USD - $255,800 USD; Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, as well as annual refresh stock grants

Skills & Requirements

Must-have

  • global go-to-market campaign
  • enterprise AI platform
  • multichannel campaign strategy
  • translate complex technology into narratives
  • drive market leadership and demand

Nice-to-have

  • sun-drenched optimism and drive
  • courageous collaborators
  • curious minds
  • genuine care
  • bold ideas

Key Requirements

  • 10+ years leading global B2B marketing or GTM campaigns
  • 8-10+ years marketing to CIOs or technical buyers
  • 5+ years in a complex, matrixed organization
  • Strong understanding of enterprise technology trends, including AI
  • Proven experience with B2B marketing tech stack

Work Rights

Not specified

Tailored Resume

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