Manager - Adtech Delivery

756

Hybrid
Google analytics 4 implementation
Campaign manager 360 experience
Conversion api integration
The position of Manager in Adtech Delivery at CommBank involves leading the implementation and maintenance of tagging infrastructure across marketing platforms to enhance customer engagement through data-driven insights. The role requires collaboration with internal stakeholders to ensure accurate tagging and segmentation aligned with business goals

Job Summary

  • This role involves leading tagging implementation across key digital assets to ensure accurate campaign performance and customer segmentation.
  • You will collaborate with paid media, analytics, and product teams to maintain scalable tagging strategies aligned with business goals.
  • The position offers the opportunity to work on high-impact initiatives shaping how millions of Australians engage with the bank's digital platforms.

Matching Summary

Match Score: 85

The position of Manager in Adtech Delivery at CommBank involves leading the implementation and maintenance of tagging infrastructure across marketing platforms to enhance customer engagement through data-driven insights. The role requires collaboration with internal stakeholders to ensure accurate tagging and segmentation aligned with business goals.

Skills & Requirements

Must-have

  • Google Analytics 4 implementation
  • Campaign Manager 360 experience
  • Conversion API integration
  • Adobe Real-Time CDP knowledge
  • Tagging documentation maintenance

Nice-to-have

  • GenAI and ML application experience
  • Strong stakeholder management skills
  • Agile environment collaboration
  • Data integrity passion
  • Cross-functional team leadership

Key Requirements

  • 3+ years in digital analytics or ad tech
  • Experience with GA4 and Campaign Manager 360
  • Familiarity with Adobe Analytics and CAPI/S2S

Work Rights

Not specified

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