Base: $166,572 - $309,349; bonus/equity: not speci...
Marketing measurement frameworks
Zero-based budgeting frameworks
Attribution modeling
Lead the global marketing analytics strategy, defining how marketing performance, effectiveness, and return on investment are measured across channels, regions, and business units
Job Summary
Lead the global marketing analytics strategy, defining how marketing performance, effectiveness, and return on investment are measured across channels, regions, and business units.
Develop, evolve, and maintain advanced marketing models, including zero-based budgeting frameworks, investment allocation models, attribution approaches, and scenario planning tools.
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games, offering a robust benefits package and global career opportunities.
Matching Summary
Lead the global marketing analytics strategy, defining how marketing performance, effectiveness, and return on investment are measured across channels, regions, and business units.