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ABB Ltd is seeking a Marketing Automation Specialist to support data-driven digital marketing initiatives within their Automation business. The role involves managing marketing automation platforms, optimizing lead generation processes, and utilizing AI technologies to enhance customer engagement.
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Job Summary
This role supports ABB's mission to help industries run leaner and cleaner by executing data-driven digital marketing initiatives.
You will configure Salesforce Marketing Campaigns, manage lead lifecycle processes, and ensure reliable integrations between marketing platforms and connected systems.
The position offers a hybrid work model with opportunities to develop AI-enabled strategies that enhance customer engagement and revenue impact.
Matching Summary
Match Score: 75
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ABB Ltd is seeking a Marketing Automation Specialist to support data-driven digital marketing initiatives within their Automation business. The role involves managing marketing automation platforms, optimizing lead generation processes, and utilizing AI technologies to enhance customer engagement.
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Skills & Requirements
Must-have
Salesforce Marketing Cloud or Pardot
AI-driven marketing tools Agentforce
End-to-end campaign automation design
Lead management and scoring processes
Power BI and Snowflake data analytics
Nice-to-have
Azure DevOps experience
Cross-functional stakeholder collaboration
Forward-thinking innovation mindset
Global team communication skills
Key Requirements
Minimum 3 years of marketing automation experience
Degree in Marketing, Business, or Digital Technologies