Base: 31,385brl to 46,154brl; bonus/equity: rsu's ...
On-site (initially full-time in office for six months, then at least 3 days per week in the office)
Regional marketing strategy ownership
B2c fintech or regulated industry experience
Hands-on market research and competitive analysis
Wise is seeking a Regional Marketing Senior Lead for its LATAM operations, primarily focused on Brazil, to drive marketing strategy and execution aimed at increasing customer acquisition and retention. This role requires a blend of strategic insight and hands-on execution, with a focus on local market dynamics and partnerships
Job Summary
This role drives Wise's regional marketing strategy and execution for LATAM with a primary focus on Brazil to increase customer acquisition and retention.
The successful candidate will blend strategic ownership with hands-on execution of initiatives such as partnerships, sponsorships, and offline activations.
Wise offers a comprehensive benefits package including RSUs, flexible working models after six months, and extensive paid time off.
Matching Summary
Match Score: 85
Wise is seeking a Regional Marketing Senior Lead for its LATAM operations, primarily focused on Brazil, to drive marketing strategy and execution aimed at increasing customer acquisition and retention. This role requires a blend of strategic insight and hands-on execution, with a focus on local market dynamics and partnerships.
Salary
Base: 31,385BRL to 46,154BRL; Bonus/Equity: RSU's included; Benefits: Self-development budget, health allowance, food vouchers, gym access
Skills & Requirements
Must-have
Regional marketing strategy ownership
B2C fintech or regulated industry experience
Hands-on market research and competitive analysis
Partnership and offline activation execution
Unit economics and P&L accountability
Nice-to-have
Strong stakeholder management in matrixed orgs
Spanish language proficiency
Experience influencing centralized teams
Creative problem solving for local insights
Key Requirements
Significant experience in B2C marketing or growth roles
Strong understanding of fintech unit economics (CAC, retention)