Puma is seeking a Global eCom App Marketing Manager to lead its app retention and growth strategy, overseeing communication channels and collaborating with various teams to enhance the app ecosystem. The ideal candidate will have strong experience in CRM and app marketing, particularly within eCommerce or consumer tech, and will drive strategies for customer engagement and retention
Job Summary
This role defines and leads the global app retention and growth strategy across all owned communication channels.
The successful candidate will establish lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation.
You will drive personalization and segmentation strategies while owning strategic relationships with key marketing technology vendors like Emarsys and Branch.
Matching Summary
Match Score: 85
Puma is seeking a Global eCom App Marketing Manager to lead its app retention and growth strategy, overseeing communication channels and collaborating with various teams to enhance the app ecosystem. The ideal candidate will have strong experience in CRM and app marketing, particularly within eCommerce or consumer tech, and will drive strategies for customer engagement and retention.
Skills & Requirements
Must-have
CRM lifecycle strategy
Push notification management
In-app messaging ecosystems
Deep linking tools experience
Emarsys platform proficiency
A/B testing framework design
Cross-functional stakeholder management
Nice-to-have
Fashion or lifestyle industry background
Consumer tech experience
Data-driven personalization strategies
Vendor partnership management
Local market enablement skills
Key Requirements
Strong experience in CRM and app marketing within eCommerce
Hands-on experience with marketing automation platforms
Experience managing push and in-app messaging ecosystems
Ability to translate data into actionable strategy
Proven track record managing international stakeholders