The Home Depot is seeking a Senior Manager of Audience Marketing to lead audience-based marketing initiatives and strategies while managing a team and agency relationships. The role focuses on utilizing data analytics and technology to enhance customer experiences and drive successful marketing campaigns
Job Summary
This role is responsible for leading a team that defines brand strategy, governance, and audience-based marketing initiatives.
The position requires utilizing data, analytics, and technology to develop and execute an annual audience marketing strategy.
Candidates must demonstrate the ability to work cross-functionally with key stakeholders including Customer Insights, Merchandising, and PR.
Matching Summary
Match Score: 85
The Home Depot is seeking a Senior Manager of Audience Marketing to lead audience-based marketing initiatives and strategies while managing a team and agency relationships. The role focuses on utilizing data analytics and technology to enhance customer experiences and drive successful marketing campaigns.
Skills & Requirements
Must-have
Lead audience marketing strategy execution
Manage external agency relationships
Utilize data analytics for campaign optimization
Drive cross-functional stakeholder partnerships
Design agile marketing campaigns
Nice-to-have
Brand marketing experience in retail sector
Programmatic buying expertise
Strong written and verbal communication skills
Experience with customer-centric design innovation
Proven ability to work under pressure
Key Requirements
Bachelor's degree in related field
Minimum 6 years of work experience
Legal permission to work in the United States
Work Rights
Must be legally permitted to work in the United States