Digital Marketing Specialist

Florida Gulf Coast University (FGCU)

Fort Myers, Florida, United States
Base: $51,000 to $56,000; bonus/equity: not specif...
Digital marketing analytics tools
Multi-channel digital campaigns
Email campaign management
The Digital Marketing Specialist at FGCU executes and optimizes digital marketing initiatives to advance institutional goals

Job Summary

  • The Digital Marketing Specialist at FGCU executes and optimizes digital marketing initiatives to advance institutional goals.
  • This role develops content, manages campaigns, and uses analytics to drive continuous improvement across digital channels.
  • Candidates should be detail-oriented and analytical with a problem-solving mindset.

Matching Summary

The Digital Marketing Specialist at FGCU executes and optimizes digital marketing initiatives to advance institutional goals.

Salary

Base: $51,000 to $56,000; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Digital marketing analytics tools
  • Multi-channel digital campaigns
  • Email campaign management

Nice-to-have

  • Experience in higher education marketing
  • Strong organizational skills
  • Proactive and collaborative work ethic

Key Requirements

  • Five years of related experience
  • Bachelor’s degree in Marketing or related field
  • Proficiency with Microsoft Office

Work Rights

Not specified

Tailored Resume

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