This role is central to delivering dynamic, first-party data campaigns across European markets for Diageo's leading premium drinks brands
Job Summary
This role is central to delivering dynamic, first-party data campaigns across European markets for Diageo's leading premium drinks brands.
The successful candidate will utilize tools like Salesforce Marketing Cloud and Qualifio to build engaging campaign pages and gamified experiences.
You will ensure all captured data is accurately mapped to the Consumer Data Platform while maintaining strict GDPR compliance and data hygiene standards.
Matching Summary
This role is central to delivering dynamic, first-party data campaigns across European markets for Diageo's leading premium drinks brands.
Skills & Requirements
Must-have
Salesforce Marketing Cloud proficiency
Qualifio platform experience
GDPR compliance knowledge
First-party data campaign execution
CDP data ingestion skills
Nice-to-have
HTML and SQL working knowledge
Gamified experience development
Agency briefing capabilities
Cross-market collaboration skills
Optimization mindset
Key Requirements
Over 2 years of CRM or digital marketing experience
Bachelor's degree in Digital Marketing or related discipline
Proficiency with SFMC, Qualifio, CMS, and CDP platforms