Principal Analyst, B2b Demand And Abm

Forrester

Unknown, Unknown, US
Base: $141,000 - $229,000 (varies by location); bo...
10+ years b2b demand marketing experience
Revenue process transformation expertise
Buying groups and opportunity model implementation
The Principal Analyst will serve as a thought leader driving the vision of revenue process transformation from lead-centric to opportunity-based models

Job Summary

  • The Principal Analyst will serve as a thought leader driving the vision of revenue process transformation from lead-centric to opportunity-based models.
  • This role requires conducting deep primary research to help clients operationalize buying groups across systems and align go-to-market strategies.
  • Candidates must possess superior analytical and communication skills to create actionable research content and present at industry events.

Matching Summary

The Principal Analyst will serve as a thought leader driving the vision of revenue process transformation from lead-centric to opportunity-based models.

Salary

Base: $141,000 - $229,000 (varies by location); Bonus: 15% target; Benefits: See forresterbenefits.com

Skills & Requirements

Must-have

  • 10+ years B2B demand marketing experience
  • Revenue process transformation expertise
  • Buying groups and opportunity model implementation
  • Senior management advisory skills
  • Martech ecosystem knowledge including CRM and ABM platforms

Nice-to-have

  • Passion for buying groups evolution
  • Experience with Forrester Wave methodologies
  • Strong industry speaker presence
  • Cross-functional collaboration leadership

Key Requirements

  • At least 10 years of director-level experience in B2B demand or ABM
  • Direct experience implementing buying groups and opportunities
  • Ability to travel 25% of the time
  • Proven track record advising C-level executives

Work Rights

Not specified

Tailored Resume

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