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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of the Workday Marketplace through effective marketing strategies and collaboration with partners. The role requires extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and offers a fully remote work environment with a flexible schedule.
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Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
You will design and execute co-marketing programs with priority partners while optimizing the marketing funnel from traffic to qualified opportunities.
Workday offers a flexible work approach requiring at least 50% time in-office or field, combined with a culture rooted in integrity and empathy.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of the Workday Marketplace through effective marketing strategies and collaboration with partners. The role requires extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and offers a fully remote work environment with a flexible schedule.
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Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
Funnel performance and optimization skills
Cross-functional collaboration with sales teams
Nice-to-have
Experience with cloud ecosystem co-marketing
Strong storytelling and writing abilities
Hands-on experimentation and conversion optimization
Ability to translate technical solutions to value
Integrated campaign management across channels
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact