This role is responsible for driving end-to-end Gross Adds strategy and execution for pSIM, eSIM, and FWA acquisition through IOH owned digital channels
Job Summary
This role is responsible for driving end-to-end Gross Adds strategy and execution for pSIM, eSIM, and FWA acquisition through IOH owned digital channels.
The incumbent must develop measurable campaign roadmaps aligned with business objectives including acquisition, retention, and monetization.
Success requires a data-driven mindset with hands-on experience in tools like GA, CRM platforms, and A/B testing to continuously improve conversion rates.
Matching Summary
This role is responsible for driving end-to-end Gross Adds strategy and execution for pSIM, eSIM, and FWA acquisition through IOH owned digital channels.
Skills & Requirements
Must-have
End-to-end campaign strategy development
Owned digital channel management
Data-driven experimentation and A/B testing
Cross-functional stakeholder collaboration
Performance marketing and funnel optimization
Nice-to-have
Strong drive for execution and results
Good networking with partners
Experience in telco or super apps
Solid integrity and professionalism
Ability to manage competing priorities
Key Requirements
Minimum 5 years of experience in digital marketing or campaign management
Proven track record in driving acquisition and conversion at scale
Experience working with cross-functional teams including media, product, and tech