Programmatic Media Specialist

General Motors

Hybrid
Hands-on experience with dv360 or the trade desk
Campaign setup and trafficking in dsps
Optimization of bids, budgets, and audiences
This role involves building, trafficking, and optimizing campaigns across display, online video, audio, CTV, and emerging formats for GM brands including Chevrolet, GMC, Buick, Cadillac, and OnStar

Job Summary

  • This role involves building, trafficking, and optimizing campaigns across display, online video, audio, CTV, and emerging formats for GM brands including Chevrolet, GMC, Buick, Cadillac, and OnStar.
  • Candidates will work alongside channel, audience, and analytics specialists to deliver ambitious performance and brand outcomes while maintaining strict brand safety standards.
  • The position is categorized as hybrid, requiring the selected candidate to report to a specific location at least three times a week.

Matching Summary

This role involves building, trafficking, and optimizing campaigns across display, online video, audio, CTV, and emerging formats for GM brands including Chevrolet, GMC, Buick, Cadillac, and OnStar.

Skills & Requirements

Must-have

  • Hands-on experience with DV360 or The Trade Desk
  • Campaign setup and trafficking in DSPs
  • Optimization of bids, budgets, and audiences
  • Knowledge of auction mechanics and deal structures
  • Proficiency in Excel/Sheets for data analysis

Nice-to-have

  • Curiosity about AI-driven optimization and clean rooms
  • Strong analytical and detail-oriented mindset
  • Experience with brand safety and fraud protection
  • Ability to communicate insights clearly to stakeholders

Key Requirements

  • Bachelor's degree required
  • 2+ years of hands-on programmatic media buying experience
  • US citizenship or permanent resident status (no sponsorship provided)

Work Rights

Must have US work authorization; no sponsorship available

Tailored Resume

Cover Letter