Marketing Manager, Dtc Marketing (m,w,d)

Insulet Corporation

Germany, Germany
Fully remote
Dtc marketing strategy
Digital and social media plans
Demand generation
The DTC Marketing Manager is responsible for developing, leading and implementing the Direct-to-consumer (DTC) marketing strategy for the Omnipod brand at regional and local levels

Job Summary

  • The DTC Marketing Manager is responsible for developing, leading and implementing the Direct-to-consumer (DTC) marketing strategy for the Omnipod brand at regional and local levels.
  • Key duties include executing DTC strategic initiatives, developing channel and consumer propositions, creating compelling messaging, and building data-driven marketing plans and programs that drive funnel progression and support the achievement of strategic targets.
  • This is a fixed term maternity leave cover position between 12-18 months.

Matching Summary

The DTC Marketing Manager is responsible for developing, leading and implementing the Direct-to-consumer (DTC) marketing strategy for the Omnipod brand at regional and local levels.

Skills & Requirements

Must-have

  • DTC marketing strategy
  • digital and social media plans
  • demand generation
  • consumer engagement programs
  • performance marketing
  • agency management

Nice-to-have

  • patient experience connection
  • internal DTC champion
  • cross-cultural collaboration
  • forward-looking perspective

Key Requirements

  • Bachelor's degree or equivalent required
  • Relevant experience in consumer marketing
  • Experience managing agencies
  • EU regional and in-country travel required
  • Substantial experience in downstream marketing
  • Previous EU/global marketing role experience

Work Rights

Not specified

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