Vice President – Data Science & Digital Analytics

Publix Serving (Civica)

Bangalore, Karnataka, India
On-site
Machine learning model development
Digital funnel efficiency optimization
Paid media optimization
This role is focused on Digital Acquisitions strategy & capabilities for US Cards business, blending Data Science, Digital & strategic responsibilities

Job Summary

  • This role is focused on Digital Acquisitions strategy & capabilities for US Cards business, blending Data Science, Digital & strategic responsibilities.
  • Responsibilities include developing Machine Learning Models, driving data-driven redesigns to improve digital funnel efficiency, and optimizing Paid Media spend.
  • Incumbents will work with large and complex data sets to evaluate, recommend, and support the implementation of business strategies.

Matching Summary

This role is focused on Digital Acquisitions strategy & capabilities for US Cards business, blending Data Science, Digital & strategic responsibilities.

Skills & Requirements

Must-have

  • Machine Learning Model development
  • Digital funnel efficiency optimization
  • Paid Media optimization
  • Advanced attribution techniques
  • Senior leadership communications

Nice-to-have

  • Marketing and digital domain specialization
  • Banking domain specialization
  • Diplomacy skills
  • Commercial awareness

Key Requirements

  • 10+ years of experience
  • Hands-on Machine Learning Model development experience
  • Digital Analytics experience
  • Paid Media optimization experience
  • Quantitative field experience
  • Financial/Credit Card industry experience
  • Data retrieving and manipulation proficiency
  • Proficient analytical skills
  • Excellent analytic ability
  • Problem solving skills
  • Proficient in Microsoft Office
  • Excellent MS Excel skills
  • Excellent communication skills
  • Interpersonal skills
  • Organized, detail oriented
  • Adaptive to matrix work environment

Work Rights

Not specified

Tailored Resume

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