Demand Generation & Lifecycle Marketing Manager

Giftogram

Whippany, NJ, United States
On-site
Demand generation programs
Lifecycle marketing campaigns
Paid media strategy (linkedin, google ads)
This role is responsible for building and running programs that generate qualified demand and drive adoption and increased usage among existing customers

Job Summary

  • This role is responsible for building and running programs that generate qualified demand and drive adoption and increased usage among existing customers.
  • You will own and optimize paid media program strategy across LinkedIn, Google Search, and Bing, and plan and execute email marketing campaigns end-to-end in HubSpot.
  • The company offers a competitive base salary, 401(k) with company match, medical, dental, and vision insurance, and a high-visibility role with direct impact on revenue and growth.

Matching Summary

This role is responsible for building and running programs that generate qualified demand and drive adoption and increased usage among existing customers.

Skills & Requirements

Must-have

  • Demand generation programs
  • Lifecycle marketing campaigns
  • Paid media strategy (LinkedIn, Google Ads)
  • HubSpot campaign execution
  • B2B SaaS marketing experience

Nice-to-have

  • Product-led growth understanding
  • Self-serve and enterprise sales motions
  • AI tools integration
  • SEO tools familiarity

Key Requirements

  • 5-7 years B2B marketing experience
  • Hands-on paid campaigns experience
  • HubSpot proficiency
  • PLG, SaaS, or tech environment experience
  • Exceptional written and verbal communication skills

Work Rights

Not specified

Tailored Resume

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