Senior Email Marketing Manager

Appian

Atlanta, Georgia, United States
Base: $100,000–$200,000 py; bonus/equity: discreti...
On-site
7+ years email marketing experience
Advanced marketo technical expertise
B2b technology sector background
Appian is seeking a Senior Email Marketing Manager to lead their global email marketing strategy, focusing on audience segmentation, nurture programs, and email deliverability. The ideal candidate should have over seven years of B2B email marketing experience, particularly with Marketo, and possess strong analytical and communication skills

Job Summary

  • The role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with the global marketing campaign framework.
  • Appian offers a comprehensive benefits package including health coverage, an Employee Stock Purchase Program, retirement plans, and tuition reimbursement to support employee wellbeing and financial future.
  • Candidates must possess advanced hands-on experience with Marketo and a proven track record of developing global email strategies while managing complex automation workflows.

Matching Summary

Match Score: 85

Appian is seeking a Senior Email Marketing Manager to lead their global email marketing strategy, focusing on audience segmentation, nurture programs, and email deliverability. The ideal candidate should have over seven years of B2B email marketing experience, particularly with Marketo, and possess strong analytical and communication skills.

Salary

Base: $100,000–$200,000 per year; Bonus/Equity: Discretionary bonus may be awarded; Equity awards eligible for certain positions; Benefits: Generous offerings including 401(k) match, flexible time off, parental leave, medical/dental/vision, life/disability insurance, wellness programs, FSA/HSA contributions, referral bonus, and learning resources.

Skills & Requirements

Must-have

  • 7+ years email marketing experience
  • Advanced Marketo technical expertise
  • B2B technology sector background
  • Global email strategy development
  • Domain health and deliverability management

Nice-to-have

  • Strategic stakeholder management skills
  • Data-driven campaign optimization
  • Cross-functional team leadership
  • Passion for high standards and excellence

Key Requirements

  • Bachelor's degree in Marketing or related field
  • 7+ years of related email marketing experience
  • Deep focus on B2B technology industry
  • Advanced hands-on experience with Marketo

Work Rights

Not specified

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