数字营销助理经理 - 抖音

Johnson & Johnson UK

Shanghai, China
Platform visuals and content strategy
Customer journey optimization
Content creation for engagement
The mission of this position is to attract new wearers and grow ACUVUE’s platform market share by optimizing the end-to-end customer journey—from pre-purchase engagement to post-purchase loyalty

Job Summary

  • The mission of this position is to attract new wearers and grow ACUVUE’s platform market share by optimizing the end-to-end customer journey—from pre-purchase engagement to post-purchase loyalty.
  • This role will focus on platform visuals, content, shopping experience, and engagement activities to drive store offtake and new wearer acquisition.
  • Monitor KPIs such as market share growth, Store offtake & new wearer acquisition, Media banner ROI, CTR, CPC, Content engagement rate & ROI, Page conversion rate, Livestream-driven offtake, etc.

Matching Summary

The mission of this position is to attract new wearers and grow ACUVUE’s platform market share by optimizing the end-to-end customer journey—from pre-purchase engagement to post-purchase loyalty.

Skills & Requirements

Must-have

  • platform visuals and content strategy
  • customer journey optimization
  • content creation for engagement
  • performance tracking and reporting
  • driving store offtake and acquisition

Nice-to-have

  • analytics dashboards
  • brand positioning strategy
  • business savvy
  • design mindset
  • strategic thinking

Key Requirements

  • Digital Marketing Strategy
  • Digital Channels
  • Digital Marketing
  • Content Management
  • Website Analytics

Work Rights

Not specified

Tailored Resume

Cover Letter