高级经理，客户市场部负责人

aion-ia.in

Not specified in the job description.
Brand public relations management
Reputation risk management
Customer insight and experience
This job posting is for a Senior Manager of Customer Marketing at AIA, focusing on brand management, public relations, and customer insights to enhance the company's brand presence and customer experience. The role emphasizes collaboration with various departments to drive marketing strategies that align with AIA's mission of promoting healthier lives

Job Summary

  • As the primary responsible person and liaison for branch brand operations, customer planning, and value mining, you will be responsible for local brand public relations operations, localized public welfare and brand activities, reputation risk management and training, strengthening AIA's brand awareness, reputation, and differentiation in the local market to support business development and expansion.
  • In terms of customer planning, you will extract local market intelligence and customer insights, deeply mine customer value, coordinate branch customer experience optimization journeys, plan and promote customer platforms and activities, and fully leverage the role of 'customer acquisition - customer retention - customer nurturing - conversion' to promote and drive channel business development for win-win synergy.
  • You will be responsible for the overall management of local brand exposure, enhancing local brand awareness; responsible for brand system review, ensuring the standardization and uniformity of the local brand image.

Matching Summary

Match Score: 85

This job posting is for a Senior Manager of Customer Marketing at AIA, focusing on brand management, public relations, and customer insights to enhance the company's brand presence and customer experience. The role emphasizes collaboration with various departments to drive marketing strategies that align with AIA's mission of promoting healthier lives.

Skills & Requirements

Must-have

  • Brand public relations management
  • Reputation risk management
  • Customer insight and experience
  • Customer platform planning
  • Department management and collaboration

Nice-to-have

  • Inspiring meaningful connections
  • Purpose-led brand positioning
  • Positive, healthy impact
  • Community engagement and outreach

Key Requirements

  • Years of experience in brand management
  • Experience in public relations and media relations
  • Experience in reputation risk management
  • Experience in customer insights and customer experience management
  • Experience in managing customer platforms and activities
  • Experience in team management and development

Work Rights

Not specified

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