Retail Marketing Manager (fl, Tn, Ga)

Lithia Grants Pass

Florida, US
Base: $80,000-$110,000; bonus/equity: not specifie...
On-site (with up to 45% travel required)
Drive quality traffic
Enhance customer loyalty
Achieve operational excellence
Lithia Grants Pass is seeking a Retail Marketing Manager to oversee marketing strategies for auto dealerships across Florida, Tennessee, and Georgia. The role requires a strong understanding of the automotive industry and focuses on enhancing customer loyalty and driving sales through data-driven marketing initiatives

Job Summary

  • Lead marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
  • Design and implement marketing strategies to strengthen long-term customer relationships, leveraging internal technology and solutions, and partner with Store Leaders to create loyalty-focused programs.
  • Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem, making data-driven recommendations and providing actionable insights.

Matching Summary

Match Score: 85

Lithia Grants Pass is seeking a Retail Marketing Manager to oversee marketing strategies for auto dealerships across Florida, Tennessee, and Georgia. The role requires a strong understanding of the automotive industry and focuses on enhancing customer loyalty and driving sales through data-driven marketing initiatives.

Salary

Base: $80,000-$110,000; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, PTO, 401(k), ESPP

Skills & Requirements

Must-have

  • Drive quality traffic
  • Enhance customer loyalty
  • Achieve operational excellence
  • Data-driven marketing strategies
  • Leverage internal technology

Nice-to-have

  • Entrepreneurial culture
  • High-performance environment
  • Continuous improvement mindset
  • Personal ownership

Key Requirements

  • Bachelor’s degree in Business, Marketing, or equivalent experience
  • Strong understanding of automotive industry
  • Experience with Google Analytics and CRM Systems
  • Proficiency in data analysis

Work Rights

Not specified

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