Digital Optimisation Manager

CommBank

Sydney, AU
Digital customer communications
Customer journey optimisation
Conversion drivers
Design and deliver best-in-class customer communications and experiences across digital assets

Job Summary

  • Design and deliver best-in-class customer communications and experiences across digital assets.
  • Execute and deliver real-time, behaviourally driven communications across CommBank digital assets.
  • Work with marketing, product, and behavioural science teams to manage end-to-end build and delivery of digital experiences.

Matching Summary

Design and deliver best-in-class customer communications and experiences across digital assets.

Skills & Requirements

Must-have

  • digital customer communications
  • customer journey optimisation
  • conversion drivers
  • real-time behaviourally driven communications
  • A/B testing
  • Adobe Analytics
  • Adobe Target

Nice-to-have

  • customer focus
  • analytical mindset
  • collaborative team
  • stakeholder management
  • risk management awareness

Key Requirements

  • Hands on experience with conversion optimisation platforms
  • Experience in customer journey mapping
  • Strong copy and written communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter