Assistant Director Of Digital Communications & Marketing Automation

University of Arkansas

Fayetteville, AR, US
Base: $70,000 - $80,000; bonus/equity: not specifi...
Salesforce marketing cloud experience
Email campaign deployment
Audience segmentation and data extensions
The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division

Job Summary

  • The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division.
  • Responsibilities include building, testing, and deploying email communications in Salesforce Marketing Cloud while managing automated workflows and audience segmentation.
  • The position offers a comprehensive benefits package including health insurance, tuition waivers, and retirement contributions ranging from 5 to 10% of salary.

Matching Summary

The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division.

Salary

Base: $70,000 - $80,000; Bonus/Equity: Not specified; Benefits: Health, dental, life, disability insurance, tuition waivers, retirement contributions 5-10%

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud experience
  • Email campaign deployment
  • Audience segmentation and data extensions
  • Automated workflow design
  • Email deliverability standards

Nice-to-have

  • Higher education advancement experience
  • Workflow management tools proficiency
  • User training and enablement skills
  • A/B testing and dynamic content expertise
  • Strong organizational and detail orientation

Key Requirements

  • Bachelor's degree in marketing, communications, or related field
  • One year of professional experience with Salesforce Marketing Cloud
  • Experience with audience segmentation and automated marketing workflows
  • Understanding of email marketing best practices and compliance
  • Proof of legal authority to work in the United States

Work Rights

Must have proof of legal authority to work in the United States

Tailored Resume

Cover Letter