Not specified (assumed hybrid flexibility based on company culture)
Advocacy and trade marketing experience
Digital crm platform expertise
Bartender culture and on-trade dynamics
Diageo is seeking an On Trade Advocacy Manager in Mexico City to lead the Diageo Bar Academy, focusing on enhancing bartender capabilities and fostering engagement within the hospitality community. The ideal candidate will have a blend of industry experience, digital engagement skills, and strong leadership qualities to drive brand advocacy and business impact
Job Summary
This role is responsible for leading the Diageo Bar Academy in Mexico to elevate bartender capabilities and strengthen hospitality community engagement.
The ideal candidate will combine industry expertise with a digital approach to transform education into meaningful brand advocacy and business impact.
Diageo offers a competitive rewards package and fosters an inclusive culture where diversity is celebrated and everyone feels they belong.
Matching Summary
Match Score: 85
Diageo is seeking an On Trade Advocacy Manager in Mexico City to lead the Diageo Bar Academy, focusing on enhancing bartender capabilities and fostering engagement within the hospitality community. The ideal candidate will have a blend of industry experience, digital engagement skills, and strong leadership qualities to drive brand advocacy and business impact.
Skills & Requirements
Must-have
Advocacy and trade marketing experience
Digital CRM platform expertise
Bartender culture and on-trade dynamics
Cross-functional collaboration skills
Data-driven performance tracking
Nice-to-have
Strong influencer partnership building
Strategic problem-solving abilities
Passion for brand innovation
Flexible working mindset
Inclusive leadership approach
Key Requirements
Experience in advocacy or trade marketing within beverage/hospitality
Proven track record with digital engagement and CRM strategies
Strong understanding of on-trade dynamics and bartender culture