As Senior Brand Manager, you will lead Panadol, one of Haleon’s most iconic brands, owning its end‑to‑end strategy, performance, and long‑term growth across Australia and New Zealand
Job Summary
As Senior Brand Manager, you will lead Panadol, one of Haleon’s most iconic brands, owning its end‑to‑end strategy, performance, and long‑term growth across Australia and New Zealand.
Key accountabilities include setting and leading the ANZ brand strategy and annual activation plan, delivering a step-change in brand and category performance, and leading integrated connections planning across media, digital, shopper and expert channels.
Haleon offers leading global brands, an additional 5 wellness/leave days per year, career development and learning pathways, health and wellbeing benefits, parking, bonus, and hybrid working.
Matching Summary
As Senior Brand Manager, you will lead Panadol, one of Haleon’s most iconic brands, owning its end‑to‑end strategy, performance, and long‑term growth across Australia and New Zealand.
Skills & Requirements
Must-have
Brand strategy and activation
Integrated connections planning
Cross-functional partnership
New product innovation launches
Performance tracking and ROI evaluation
Agile, performance-focused culture
Nice-to-have
Deep human understanding
Trusted science
Bold ambitions
Inclusion and belonging programmes
Key Requirements
5+ years' experience in brand marketing
Strong digital & brand strategy marketing experience
Tertiary qualification in Marketing, Business or related discipline (preferred)