Senior Paid Search Specialist (sem), Performance Marketing

Gen Digital Inc

New York, NY, United States
Base: $100k - $125k; bonus/equity: not specified; ...
Hybrid
Google ads campaign management
Search ads 360 expertise
Microsoft ads proficiency
As a Senior Paid Search Specialist, you will run multi-million-dollar paid search programs connecting high-intent personal finance searchers with MoneyLion’s financial products and GOBankingRates’ partner offers

Job Summary

  • As a Senior Paid Search Specialist, you will run multi-million-dollar paid search programs connecting high-intent personal finance searchers with MoneyLion’s financial products and GOBankingRates’ partner offers.
  • The role involves managing campaigns across Google Ads, Search Ads 360, and Microsoft Ads while leveraging AI-driven tools and collaborating with cross-functional marketing teams to meet ambitious growth targets.
  • Gen Digital offers a competitive compensation package including a base salary between $100K and $125K, 401(k) match, health insurance, disability and life insurance, and unlimited paid time off.

Matching Summary

As a Senior Paid Search Specialist, you will run multi-million-dollar paid search programs connecting high-intent personal finance searchers with MoneyLion’s financial products and GOBankingRates’ partner offers.

Salary

Base: $100K - $125K; Bonus/Equity: Not specified; Benefits: 401(k) match, health insurance, disability coverage, life insurance, unlimited paid time off

Skills & Requirements

Must-have

  • Google Ads campaign management
  • Search Ads 360 expertise
  • Microsoft Ads proficiency
  • Paid search budget management
  • A/B and multivariate testing
  • Data-driven SEM strategy
  • AI-driven marketing tools

Nice-to-have

  • Experience marketing financial products
  • Experience marketing cybersecurity products
  • Automation and bulk campaign tools
  • Strong problem-solving skills
  • Fast-paced adaptable mindset
  • Growth and experimentation driven
  • Excellent communication skills

Key Requirements

  • 5+ years SEM experience
  • Manage $5M+ annual budgets
  • Bachelor’s degree in Marketing or related field
  • Google Ads, SA360, Microsoft Ads certifications
  • US work authorization required

Work Rights

Must have US work authorization

Tailored Resume

Cover Letter