Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
Fully remote
8+ years b2b saas marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, aimed at increasing growth, adoption, and revenue impact. The ideal candidate will have extensive B2B SaaS marketing experience, particularly in partner marketing and demand generation

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
  • You will design and execute co-marketing programs with priority partners to increase customer discovery of Marketplace solutions.
  • Workday offers a flexible work approach requiring at least half of your time each quarter in-office or with customers.

Matching Summary

Match Score: 85

Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, aimed at increasing growth, adoption, and revenue impact. The ideal candidate will have extensive B2B SaaS marketing experience, particularly in partner marketing and demand generation.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem or marketplace marketing
  • Pipeline and revenue impact delivery
  • Digital and performance marketing expertise
  • Cross-functional collaboration with sales teams

Nice-to-have

  • Experience with cloud ecosystems like AWS
  • Strong storytelling and writing skills
  • Hands-on experimentation and optimization
  • Integrated campaign execution across channels
  • Ability to translate technical solutions

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering pipeline impact
  • Experience working within technology marketplaces

Work Rights

Not specified

Tailored Resume

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