Senior Manager, Performance Marketing & Digital Shelf - Asean & South Pacific (asp)

Coca-Cola HBC AG

Singapore, Singapore
Not specified
Digital commerce ecosystem ownership
Retail media and on-platform marketing
Digital shelf content quality and compliance
Coca-Cola HBC AG is seeking a Senior Manager for Performance Marketing & Digital Shelf for the ASEAN & South Pacific region. The ideal candidate will have a strong background in digital commerce and marketing, focusing on optimizing the brand's presence across various digital platforms while ensuring compliance and quality content

Job Summary

  • Own how Coca-Cola brands show up and perform across the digital commerce ecosystem, bringing together retail media effectiveness and digital shelf content quality.
  • Define and embed a full-funnel marketing framework for digital commerce, connecting upper-funnel brand and social investment to on-platform conversion, and own the regional retail media strategy.
  • Build bottler capability across digital shelf, retail media, and social commerce through structured playbooks, tools access, training, and post-campaign learning sessions.

Matching Summary

Match Score: 85

Coca-Cola HBC AG is seeking a Senior Manager for Performance Marketing & Digital Shelf for the ASEAN & South Pacific region. The ideal candidate will have a strong background in digital commerce and marketing, focusing on optimizing the brand's presence across various digital platforms while ensuring compliance and quality content.

Skills & Requirements

Must-have

  • Digital commerce ecosystem ownership
  • Retail media and on-platform marketing
  • Digital shelf content quality and compliance
  • Full-funnel marketing framework
  • Social commerce strategy and execution
  • Bottler capability building

Nice-to-have

  • Emerging commerce technologies
  • Agentic commerce and AI personalization
  • Conversational commerce
  • Growth mindset and continuous learning

Key Requirements

  • Minimum 6+ years of experience in digital commerce, eCommerce, or digital marketing
  • Bachelor's degree or equivalent work experience
  • Proven ability to drive execution through bottlers, distributors, or agency partners
  • Hands-on experience across digital shelf management
  • Experience with retail media platforms (Lazada, Shopee, Amazon, or equivalent)
  • Experience with social commerce (TikTok Shop, Instagram Shopping, or equivalent)

Work Rights

Not specified

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