Director, Portfolio & Insights

Coca-Cola HBC AG

Berlin, Germany
**
Consumer and shopper insights leadership
Advanced analytics and ai/ml capabilities
Brand health tracking and category management
** The Coca-Cola HBC AG is seeking a Director of Portfolio & Insights based in Berlin, Germany. The role focuses on leading consumer and shopper insights to drive market share and profitability while fostering a culture of curiosity and learning within the organization. **

Job Summary

  • The Director leads the local Human Insights and market intelligence agenda to drive market share and profitability for Coca-Cola HBC AG in Germany.
  • This role integrates syndicated, first-party, and proprietary data using next-gen capabilities like AI and predictive analytics to shape brand strategy.
  • Candidates will manage a senior manager, foster a culture of curiosity, and serve as the strategic voice of the consumer across complex organizational networks.

Matching Summary

Match Score: 75

** The Coca-Cola HBC AG is seeking a Director of Portfolio & Insights based in Berlin, Germany. The role focuses on leading consumer and shopper insights to drive market share and profitability while fostering a culture of curiosity and learning within the organization. **

Skills & Requirements

Must-have

  • Consumer and Shopper Insights leadership
  • Advanced analytics and AI/ML capabilities
  • Brand health tracking and category management
  • German language proficiency required
  • 10+ years experience in market research

Nice-to-have

  • Strong storytelling and communication skills
  • Experience with digital ethnography tools
  • Agile insight methodologies expertise
  • Cultural intelligence and trend forecasting
  • Influence on C-suite stakeholders

Key Requirements

  • Bachelor's degree required
  • 10+ years experience in Consumer & Shopper Insights
  • German speaking capability mandatory
  • Proven ability to influence senior leaders
  • Expertise in Brand Health Tracking and shopper data

Work Rights

Not specified

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