Experience in audience segmentation and activation
The Senior Analyst serves as a key member of the Audience Marketing Center of Excellence overseeing consumer audience strategy for paid and owned advertising
Job Summary
The Senior Analyst serves as a key member of the Audience Marketing Center of Excellence overseeing consumer audience strategy for paid and owned advertising.
This role ensures accurate and scalable audience activation across paid media and marketing channels while maintaining data integrity and compliance.
The position involves collaborating with cross-functional teams to optimize audience performance through reporting, insights, and testing initiatives.
Matching Summary
The Senior Analyst serves as a key member of the Audience Marketing Center of Excellence overseeing consumer audience strategy for paid and owned advertising.
Skills & Requirements
Must-have
2-4 years marketing operations experience
Familiarity with CDPs DMPs DSPs platforms
Experience in audience segmentation and activation
Nice-to-have
Excellent written and verbal communication skills
Knowledge of test and learn frameworks
Ability to drive workflow improvements
Key Requirements
Must be 18 years of age or older
Must be legally permitted to work in the United States
Bachelor's degree preferred in related field
Work Rights
Must be legally permitted to work in the United States