Technical writing of user stories and specifications
Stakeholder engagement and requirements elicitation
WPP Media is an AI-driven media operating unit that combines media, data, and partnerships to deliver creative personalisation at scale
Job Summary
WPP Media is an AI-driven media operating unit that combines media, data, and partnerships to deliver creative personalisation at scale.
The role functions as a hybrid between a Strategic Product Owner and Lead Business Analyst, owning product domains and translating business requirements into technical specifications.
WPP Media fosters a culture of respect and invests in employee growth to help them do their best work.
Matching Summary
WPP Media is an AI-driven media operating unit that combines media, data, and partnerships to deliver creative personalisation at scale.
Skills & Requirements
Must-have
Product ownership and backlog management
Technical writing of user stories and specifications
Stakeholder engagement and requirements elicitation
Proficiency with Jira and Confluence
Process mapping with Visio or Lucidchart
Basic to intermediate SQL skills
Fluent Mandarin and English communication
Nice-to-have
Understanding of China digital media ecosystem
Cross-functional team collaboration
Self-starter with strong documentation mindset
Experience with media planning workflows
Strong communication and interpersonal skills
Experience working with global and local developers
Key Requirements
8+ years in digital product management or technical business analysis
Experience in AdTech or MarTech strongly recommended
Native or fluent Mandarin and excellent written/spoken English
Proficiency in Jira and Confluence or equivalents
Proficiency in Visio, Lucidchart, or similar process mapping tools
Basic to intermediate SQL skills
Strong knowledge of media planning and strategy workflows