Marketing Specialist (w/m/d) Imaging Dach

GE HealthCare Technologies

Germany
Not specified; not specified; competitive compensa...
Hybrid (minimum 2 days remote work)
B2b medtech or healthcare marketing experience
Lead generation and demand generation expertise
Omnichannel campaign coordination
GE HealthCare is seeking a Marketing Specialist for its Imaging division in the DACH region. The role involves developing and implementing marketing strategies, managing campaigns, and collaborating with sales teams, with a focus on the healthcare sector

Job Summary

  • This role involves developing regional marketing strategies and executing go-to-market plans for diagnostic imaging solutions in the DACH region.
  • The position requires leading demand generation activities, managing omnichannel campaigns, and coordinating with virtual sales teams to drive growth.
  • Candidates will build relationships with Key Opinion Leaders and develop regional proof points such as customer success stories and video testimonials.

Matching Summary

Match Score: 85

GE HealthCare is seeking a Marketing Specialist for its Imaging division in the DACH region. The role involves developing and implementing marketing strategies, managing campaigns, and collaborating with sales teams, with a focus on the healthcare sector.

Salary

Not specified; Not specified; Competitive compensation and bonus systems mentioned

Skills & Requirements

Must-have

  • B2B MedTech or Healthcare marketing experience
  • Lead generation and demand generation expertise
  • Omnichannel campaign coordination
  • Agency management and vendor oversight
  • German and English language fluency

Nice-to-have

  • Experience with global marketing program localization
  • Relationship building with Key Opinion Leaders
  • Hybrid work model adaptability
  • Willingness to travel for events and trade shows

Key Requirements

  • Bachelor or Master degree in Marketing, Business, or Biomedical Engineering
  • Proven track record in B2B MedTech/Healthcare marketing roles
  • Fluent German and advanced English communication skills

Work Rights

Not specified

Tailored Resume

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