Senior Manager, Member Acquisition

Forbes Media LLC

United States, United States
Base: $95,000 - $110,000; bonus/equity: not specif...
On-site
Multi-channel acquisition strategy
Subscriber growth acceleration
Paid media campaign management
Forbes Media LLC is seeking a Senior Manager for Member Acquisition to enhance subscriber growth within its Consumer Revenue and Growth division. The ideal candidate should have extensive experience in user acquisition, particularly in subscription-based models, and be proficient in various digital marketing tools

Job Summary

  • Develop and execute a comprehensive multi-channel acquisition strategy designed to meet or exceed monthly KPIs for new subscriptions and net growth.
  • Optimize the conversion rate of key acquisition channels, including landing pages, paywall, email marketing, and paid media, to improve customer acquisition.
  • Partner closely with Product, Editorial, Data, and Creative teams to develop compelling marketing assets and experiences that drive acquisition and ensure a cohesive user journey from first touch to conversion.

Matching Summary

Match Score: 85

Forbes Media LLC is seeking a Senior Manager for Member Acquisition to enhance subscriber growth within its Consumer Revenue and Growth division. The ideal candidate should have extensive experience in user acquisition, particularly in subscription-based models, and be proficient in various digital marketing tools.

Salary

Base: $95,000 - $110,000; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Multi-channel acquisition strategy
  • Subscriber growth acceleration
  • Paid media campaign management
  • Email acquisition strategy
  • Conversion rate optimization
  • Performance reporting and analysis

Nice-to-have

  • Strategic thinking and hands-on execution
  • Data-driven decision making
  • Cross-functional collaboration
  • Dynamic media environment adaptability

Key Requirements

  • 7+ years in growth function
  • Subscription/ecommerce consumer products experience
  • Digital publisher experience preferred
  • Zuora experience preferred
  • Paid user acquisition experience
  • Salesforce Marketing Cloud required
  • Cordial experience preferred
  • Customer Data Platforms (CDPs) experience
  • Looker and Google Analytics proficiency
  • Digital marketing best practices knowledge
  • Content Management Systems (CMS) experience

Work Rights

Not specified

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