Senior Analyst, Customer Engagement Measurement & Insights

Bristol Myers Squibb

Hyderabad, India, United States
50% onsite
Omnichannel customer engagement analysis
Machine learning techniques
Measurement frameworks and kpi tracking
Independently deliver measurement analyses assessing the effectiveness of omnichannel customer engagement across various channels, applying machine learning to identify patterns

Job Summary

  • Independently deliver measurement analyses assessing the effectiveness of omnichannel customer engagement across various channels, applying machine learning to identify patterns.
  • Support the design and execution of AI-informed test-and-learn strategies, including A/B tests and lift studies, to evaluate new engagement strategies.
  • Partner with US Commercial stakeholders and various teams to contribute to AI-enabled measurement solution design and clearly communicate findings to technical and non-technical audiences.

Matching Summary

Independently deliver measurement analyses assessing the effectiveness of omnichannel customer engagement across various channels, applying machine learning to identify patterns.

Skills & Requirements

Must-have

  • omnichannel customer engagement analysis
  • machine learning techniques
  • measurement frameworks and KPI tracking
  • AI-informed test-and-learn strategies
  • advanced statistical and AI/ML techniques
  • attribution frameworks
  • stakeholder partnership and communication

Nice-to-have

  • curiosity and passion for learning
  • continuous improvement in analytics
  • supportive culture
  • global participation in clinical trials

Key Requirements

  • 3-5 years of professional experience
  • BA/BS required; advanced degree preferred
  • Experience with attribution and impact measurement techniques
  • Proficiency in Python or R
  • Experience in pharmaceutical, biotech, or healthcare industries preferred

Work Rights

Not specified

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