GSK is preparing the launch of a highly innovative asset with the potential to sustainably change the treatment of Hepatitis B
Job Summary
GSK is preparing the launch of a highly innovative asset with the potential to sustainably change the treatment of Hepatitis B.
The role involves end-to-end responsibility for the local brand and launch strategy, including integrated marketing and omnichannel plans tailored to hepatology target groups.
Key responsibilities include cross-functional leadership, planning and execution of national congresses and events, budget management, and market analysis to derive strategic and tactical measures.
Matching Summary
GSK is preparing the launch of a highly innovative asset with the potential to sustainably change the treatment of Hepatitis B.
Skills & Requirements
Must-have
Brand and Launch Strategy
Integrated Marketing Plans
Omnichannel Customer Journey
A&P Budget Management
Market Environment Analysis
Nice-to-have
Ambitious for patients
Accountable for impact
Doing the right thing
Sense of humor
Openness to collaboration
Key Requirements
University degree in relevant field
Several years of pharma product/brand marketing experience