Senior Manager, Marketing Planning And Strategy- Holidays And Deal Events

Walmart

Bentonville, AR, United States of America
Base: $90,000.00 - $180,000.00; bonus/equity: perf...
Not specified (assumed to be onsite due to location).
8+ years marketing strategy experience
Multi-channel campaign execution expertise
Cross-functional team leadership skills
Walmart is seeking a Senior Manager for Marketing Planning and Strategy to lead holiday marketing initiatives and deal events. This role requires strategic planning, multi-channel campaign execution, and cross-functional collaboration to enhance customer engagement and drive results

Job Summary

  • This role serves as the strategic engine behind Walmart's holiday programs and major deal events like Black Friday.
  • The position requires leading integrated, multi-moment campaigns across TV, OLV, influencers, CRM, and SEM channels.
  • Walmart offers competitive pay, performance bonuses, comprehensive health benefits, and a fully paid education program called Live Better U.

Matching Summary

Match Score: 85

Walmart is seeking a Senior Manager for Marketing Planning and Strategy to lead holiday marketing initiatives and deal events. This role requires strategic planning, multi-channel campaign execution, and cross-functional collaboration to enhance customer engagement and drive results.

Salary

Base: $90,000.00 - $180,000.00; Bonus/Equity: Performance-based bonuses and stock available; Benefits: Medical, vision, dental, 401(k), PTO, and tuition reimbursement

Skills & Requirements

Must-have

  • 8+ years marketing strategy experience
  • Multi-channel campaign execution expertise
  • Cross-functional team leadership skills
  • Data-driven customer insight analysis
  • Executive presentation capabilities

Nice-to-have

  • Experience with influencer partnerships
  • Agility in fast-paced environments
  • Creative activation development
  • Full-funnel marketing knowledge
  • Strong stakeholder management

Key Requirements

  • Bachelor's degree in Marketing or related field
  • Minimum 8 years of marketing strategy experience
  • Proven track record leading large-scale initiatives

Work Rights

Not specified

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