Senior Media And Trial Manager

Procter & Gamble (P&G)

Johannesburg, South Africa
Digital marketing strategy
Commerce media planning
E-commerce optimization
Develop and implement comprehensive digital marketing strategies focusing on brand awareness, lead generation, and customer acquisition across full funnel digital media channels

Job Summary

  • Develop and implement comprehensive digital marketing strategies focusing on brand awareness, lead generation, and customer acquisition across full funnel digital media channels.
  • Design and execute CRM programs to acquire, retain, and grow customer value through audience segmentation and personalized communications.
  • Manage media budgets with precision, balancing efficiency and impact, while staying ahead of emerging technologies and best practices.

Matching Summary

Develop and implement comprehensive digital marketing strategies focusing on brand awareness, lead generation, and customer acquisition across full funnel digital media channels.

Skills & Requirements

Must-have

  • Digital marketing strategy
  • Commerce media planning
  • E-commerce optimization
  • CRM program execution
  • Performance analytics
  • Cross-functional collaboration

Nice-to-have

  • FMCG/retail experience
  • Attribution modeling knowledge
  • Programmatic advertising expertise
  • Data translation skills

Key Requirements

  • Minimum 6 years' experience
  • South African citizenship required
  • Bachelor's or Master's degree

Work Rights

South African citizenship required

Tailored Resume

Cover Letter