Media Operations, Audience Lead

Salesforce

Base: $117,400 - $177,600 annually; bonus/equity: ...
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Audience data strategy
Paid media targeting
Cross-channel orchestration
** Salesforce is seeking a strategic and collaborative Audience Lead to manage their global audience ecosystem, focusing on data-driven audience segmentation and operational leadership. The ideal candidate will have over seven years of experience in digital marketing, with a strong emphasis on B2B MarTech and leadership skills. **

Job Summary

  • Architect and scale a global audience ecosystem, serving as the functional owner of audience data strategy to fuel precision-targeted paid media efforts.
  • Define and implement global standards for audience intake and activation, ensuring a 'single source of truth' and reducing operational friction.
  • Partner with Marketing, Sales, and Analytics teams to translate business requirements into sophisticated technical audience segments and optimize media spend.

Matching Summary

Match Score: 75

** Salesforce is seeking a strategic and collaborative Audience Lead to manage their global audience ecosystem, focusing on data-driven audience segmentation and operational leadership. The ideal candidate will have over seven years of experience in digital marketing, with a strong emphasis on B2B MarTech and leadership skills. **

Salary

Base: $117,400 - $177,600 annually; Bonus/Equity: Not specified; Benefits: Medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), employee stock purchasing program

Skills & Requirements

Must-have

  • Audience data strategy
  • Paid media targeting
  • Cross-channel orchestration
  • Audience tech stack expertise
  • Data governance and taxonomy

Nice-to-have

  • Strategic systems thinking
  • Zero-error mindset
  • AI-driven customer success

Key Requirements

  • 7+ years in digital marketing, media operations, or marketing technology
  • Proven track record of leading complex projects or teams
  • Advanced experience with B2B Go-To-Market and ABM platforms
  • Strong understanding of boolean logic, database structures, and advanced Excel/Google Sheets
  • Exceptional communication skills

Work Rights

Not specified

Tailored Resume

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